Bhagavad Gita: Chapter 8, Verse 14

अनन्यचेता: सततं यो मां स्मरति नित्यश: |
तस्याहं सुलभ: पार्थ नित्ययुक्तस्य योगिन: || 14||

ananya-chetāḥ satataṁ yo māṁ smarati nityaśhaḥ
tasyāhaṁ sulabhaḥ pārtha nitya-yuktasya yoginaḥ

ananya-chetāḥwithout deviation of the mind; satatamalways; yaḥwho; māmMe; smaratiremembers; nityaśhaḥregularly; tasyato him; ahamI; su-labhaḥeasily attainable; pārthaArjun, the son of Pritha; nityaconstantly; yuktasyaengaged; yoginaḥof the yogis


BG 8.14: O Parth, for those yogis who always think of Me with exclusive devotion, I am easily attainable because of their constant absorption in Me.


Throughout the Bhagavad Gita, Shree Krishna has repeatedly stressed upon devotion.  In the previous verse, Shree Krishna expounded meditation on the formless manifestation of God, devoid of attributes.  This is not only dry but also very difficult.  So now He gives an easier alternative, which is meditation upon His personal form as Krishna, Ram, Shiv, Vishnu, etc.  This includes the Names, Forms, Virtues, Pastimes, Abodes, and Associates of His supreme divine form. 

In the entire Bhagavad Gita, this is the only verse in which Shree Krishna says that He is easy to attain.  However, the condition He states is ananya-chetāḥ, which means that the mind must be exclusively absorbed in Him and Him alone.  The word ananya is very important.  Etymologically, it means na anya, or “no other.”  The mind should be attached to no one else but God alone.  This condition of exclusivity has often been repeated in the Bhagavad Gita. 

ananyāśh chintayanto māṁ   9.22

tam eva śharaṇaṁ gachchha   18.62

mām ekaṁ śharaṇaṁ vraja   18.66

Exclusive devotion has been stressed in the other scriptures too.

mām ekam eva śharaṇam ātmānaṁ sarva-dehinām   (Bhagavatam 11.12.15)

“Surrender to Me alone, who am the Supreme Soul of all living beings.”

eka bharoso eka bala ek āsa visvāsa   (Ramayan)

“I have only one support, one strength, one faith, one shelter; and that is Shree Ram.”

anyāśhrayāṇāṁ tyāgo ’nanyatā   (Nārad Bhakti Darśhan, Sūtra 10)

“Reject all other shelters, and become exclusive to God.”

Exclusive devotion means that the mind must be attached only to the Names, Forms, Virtues, Pastimes, Abodes, and Associates of God.  The logic is very simple.  The aim of sādhanā is to purify the mind, and this is accomplished only by attaching it to the all-pure God.  However, if we cleanse the mind by contemplating upon God, and then again dirty it by dipping it in worldliness, then no matter how long we try, we will never be able to clean it. 

This is exactly the mistake that many people make.  They love God but they also love and get attached to worldly people and objects.  So whatever positive gains they accomplish through sādhanā become tarnished by worldly attachment.  If you apply soap on a cloth to cleanse it, but simultaneously keep throwing dirt upon it, your effort will be an exercise in futility.  Hence, Shree Krishna says that it not just devotion, but exclusive devotion to Him that makes Him easily attainable.